Unless you’re in the fashion biz (or are tight with someone who is), it’s going to be tough to cruise Lincoln Center where the NYC Mercedes-Benz Fashion Week from February 6-13 in 2014. You see, the company that organizes the event, IMG Fashion, has instituted steps to thin out the herd, stating that “…it was becoming a zoo” with all the independent bloggers, photographers and sample seekers clogging up the venues so the real work of debuting collections was “cost prohibitive and exhausting” for the pros. But don’t despair, even if you can’t wrangle one of those coveted tickets or contribute some of your valuable time as a volunteer, you can still pretend you’re there with a virtual front row seat and shopping experience via the internet!
Ogle the top designer’s runway presentations on the official Live Stream broadcast on the Mercedes-Benz website or the New York Fashion Week Live where you watch the top models showing off the newest spring fashions in real time! You can even catch replays of seminars by the Fashion Law Institute and the Art Institute of New York City. Feel free to add your comments about this year’s selections on the official Facebook Page where you can also find out where to purchase that “must have” outfit and check out related events around town like the Lincoln Square Fashion Plate Prix Fixe that was such a huge success last year.
The Reel Code App will feature the Catch the Patch Campaign that allows users to win a couture gown by Malan Breton or a coveted invitation to a live fashion show. This fascinating app also provides multi-media access to 90 featured fashion designers, allowing mobile device users to use four corners of a scanned image to gain access to four interactive augmented reality channels.
To hunt down the newest featured styles, load up the New York Times Fashion App called The Collection (free for a limited time) that pulls together all the related shopping info from their Styles, T Magazine and the International Herald Tribune to direct you to local vendors. This app also will provide continuous coverage of the event using slide shows, videos and tie-ins from The Times’ fashion blogs.
Electronically Enhanced Shopping
Ever wished you had a fashion consultant to take shopping with you? Well J. Crew has granted your wish with their Very Personal Stylist app that offers sage advice while you peruse their fabulous NYC Columbus Circle store. To make sure you get the scent that matches your style, load up the Oscar de Larenta Scent Stylist that takes you through a series of choices (like sandals or stilettos, sweet or spicy) to direct you to that fragrance that will make you irresistible.
With the Ralph Lauren iPhone App you can peruse the spring 2014 collection to discover which fashions are offered at their the Ralph Lauren Flagship stores on Madison Avenue. With the Macy’s iTunes app you can hone in on their Calvin Klein spring collection for men and women and even receive exclusive coupons and special offers not available to more mundane shoppers.
Even high street store Banana Republic styles are getting the virtual treatment from designer L ‘Wren Scott with her appropriately named L’Wren Scott L’App iTunes app that showcases her latest spring fashions. And last but not least, New York’s hottest up and coming designer, Richard Chai, proudly launches his eBay Now Tote so you can bid on a huge selection of designer clothes, accessories and gifts – and if you are in the NYC area, you can receive your purchase within hours of ordering! You can get gifts and parcels ordered to your hotel if you are travelling, just ask the concierge for further assistance and for a choice of hotels we recommended Hostelbookers and Iceland Air for low priced flights.